The ability to sensitively connect with supporters to retain and upgrade their contribution, is the crucial part of any successful, profitable, Regular Giving program.  

Unity4 works with our clients to segment and select supporters with the highest propensity to convert, and to tailor the “best ask” scripting and timing of the calling. Then we select our most qualified agents with an in-depth understanding of the cause and the “emotional intelligence” to connect and empathetically ask for the increased commitment. Unity4 understands that there is a fine line between making your most precious asset, your regular giver base, feel like you’re pestering them, and making a successful quality conversion in a well-managed upgrade program.