Unity4 are engaged by large national Not for Profit organisations to convert occasional supporters, who have previously given in response to appeals, to regular donors and convert new donors via a two step online process using Facebook, Co-registration (survey) and Telephone leads. 

In the current climate, signing up supporters to give financially on a monthly basis is more critical than ever. Traditional appeals-based fundraising is under pressure with increased acquisition costs and falling response rates.

To achieve maximum results, Unity4 works with our clients to effectively segment their database of occasional responders into calling cells. This enables real time comparison of the calling performance across the sample. We then work with our Facebook marketing partners and our other lead generation partners to build a online marketing presence that feed lead or interested potential donors who have consented in full to be contacted by Unity4 on behalf of the Not for Profit.  

Unity4 telephone agents are very different to those you might see in a traditional fundraising call centre.  We were the first company in Australia to deploy a 100% home based workforce, we understand the different processes required not just to attract a superior agent, but also what is required to support their personal needs, manage their performance and retain their loyalty long term. 

The company was founded on the principle that successful Unity4 home-based agents are older, more life and commercially experienced than our competitor’s workforce. In return for the Unity4 work-life balance, Unity4’s clients enjoy the highest staff retention rate in the industry and top quadrant employment satisfaction as measured by our quarterly staff NPS surveys. Collectively they appreciate their employment opportunity and are fiercely loyal  and convicted to our client’s cause.

The Unity4 work from home agents are selected from large pools of applicants, for their maturity / resilience, their sales experience, and the ability to have the quality and natural conversation, guided by the script to convert sales in a compliant manner and deliver your ROI.